Ambition Alive is a motivational streetwear and wellness brand built to inspire people who turn pressure into purpose. Founded by EJ Shorter, this brand represents discipline, faith, focus, and rebuilding your life with intention. We offer motivational apparel and performance supplements designed to strengthen the mind, body, and daily discipline — because real growth starts from within.

Ambition Alive exists to help people rise, rebuild, and become the strongest version of themselves — mentally, physically, and spiritually. This isn't just a store. It's a movement empowering hustlers, rebuilders, late bloomers, and everyday grinders to keep their ambition alive through consistent action and self-belief. No matter where you started, you have the power to rewrite your story.